Smartphone ownership is reaching saturation levels among people in their 20s. According to a recent study conducted by the Pew Research Center, 86% of people aged 18 to 29 have a smart phone. Smartphone ownership is not just higher among younger Americans it is also strong with high-income earners and those with higher education levels. In fact, 68% of all adults in the United States have a smartphone. And the beauty of these mobile devices is that can create “magic.”
If you’re looking to create a customer experience that will “wow” your current and potential customers and a way to have them participate with your advertisements and marketing materials, then you need to enhance your marketing materials with Augmented Reality (AR). Creating an experience with AR can really extend the value of your printed page.
How Augmented Reality Works
To make the magic happen you need to combine print with an AR scene. This is accomplished by using a marker. In the video above, and the images below, the marker is the ad in the magazine. The truth is, the marker can be a logo, a package, a sign, a page in a book, a t-shirt or even a three-dimensional object. The marker is the “trigger” that is placed in front of a camera on a mobile device where an Augmented Reality app is installed. This is where the “magic” happens. It is this marker that retrieves the data via an app or Internet connection and becomes the reference point for the AR scene that is displayed on the smartphone. When AR is integrated with print, it can link the consumer to a video, a 3-D interactive image, your website, or other relevant content and important offers.
The Augmented Reality experience must be easy to use. Not just from an interactive standpoint, but also from a technology standpoint. The experience also has to be stimulating. This is the “wow” factor associated with AR. Both visually and physically, Augmented Reality is an opportunity to connect deeply with the emotions of the consumer. It’s this connection that helps sell your products or services.
Augmented Reality is also a great way to get more information on the page. Your current and potential clients can actually see, in 3-D, how your product works. They can “move it around.” They can change the color. They can “see” how your product looks in their home or office. You can also talk to them through a video and offer them a coupon for their next purchase. The opportunities are endless.
We Can Help
At Signs of the Times Consulting, we’re so excited to offer our clients this new service. We understand how Augmented Reality can be used with your banners, your posters, your print materials, and your indoor and outdoor signage. We can’t wait to talk with you. We want to show you how your customers can, “Watch the magic happen.”
Director of Marketing for Money Mailer, LLC.
Bree is one of the most experienced and detail-oriented Print Specialists I've ever partnered with. Not only is she consistently able to secure extremely economical project costs, but her work ethic is organized and highly communicative. Bree has handled our not only large, but uniquely complex printing and fulfillment needs without fail. She's knowledgeable about all things 'printing;' including the ability to understand and explain important nuances between various print equipment and materials. Bree is a strong advocate for the standards of any brand she works with. The words 'Patient,' and 'Accommodating' are two of many that describe how Bree works with her clients. She's extremely diligent at color matching and facilitating excess rounds of proofing as well as achieving deadlines. Anytime I'm faced with a banner or lithography project of any size or scale, I can always count on Bree and her team to deliver.