Generating Buzz & Impacting Brand Awareness
The Nike swoosh. Coca Cola red. “The ultimate driving machine.” When you read these words your mind immediately flashes with images of the Nike logo, of a red Coca Cola can, complete with the distinctive white signature, and a BMW rounding the bend on a winding mountain road. The brand recall for these companies is phenomenal.
Studies have revealed several important factors that can help in brand building. Brand recall depends on the strength and organization of memories and their accessibility. Thus, brand recall is dependent on three things:
Interference of other product’s information
The time since an individual was last exposed to a product or company
The number and type of external retrieval cues an individual receives about a particular product or company
A great way to use these three facts to your advantage is to incorporate useful promotional products into your marketing mix. Innovative and useful promotional products can help build your brand and increase brand recognition of your company’s products and services.
Promotional products have a high reach and great potential for top-of-mind recall. People love useful promotional items. Promotional products can be used to minimize time gaps in exposure occasions and provide external cues to help with brand recall. To use them effectively you should:
Provide useful promotional products to your current and potential customers on a regular basis
The promotional products should have a clear connection to your brand
The promotional products should be relevant to current and potential customers
Top Five “Useful” Promotional Products that Customers Love
- Computer Products
- Health and Safety Products
- Writing Instruments
- Food Gifts
Promotional Products and the Construction Industry
From carpenters to electricians and every other business involved in construction, it’s a competitive industry where brand recognition and trust can win you the bid. In addition to service providers, manufacturers and construction supply companies also have to take an active role in marketing themselves within the industry.
We’ve put together a list of 10 useful and memorable promotional items perfect for any sector of the construction industry!
- Carhartt Tool Bag
- Magnetic Memo Clip
- Snap-Blade Utility Knife
- Split Cowhide Work Glove
- Pocket Workshop Multi-Tool
- 16-Footer Grip Tape Measure
- 12-Pack Water Tight Cooler
- Clip-IT Vent Mount
- 14 LED Dura-Light
- Accordion Trunk Organizer
Signs of the Times Consulting will work with you at every stage to minimize cost and maximize impact with your promotional needs. Advertising Specialty Institute (ASI) discounts and preferred relationships with the most respected suppliers in the business ensure clients receive the highest value and widest selection of premium items.
We specialize in creating:
Awards & Recognition
Badges & Magnets
Business & Desk Accessories
Clocks & Watches
First Aid Kits
Food & Edibles
Glassware (cups and mugs)
Health & Fitness
Pens & Pencils
Personal Care Products
Photo Books & Frames
Trade Show Giveaways
Connect with Signs of the Times Consulting to get a quote on your next project.
What our customers have to say...
In 2012 I was first introduced to Bree Plude from Signs of the Times Consulting. Bree was one of the most responsive people I have ever worked with, accepting and returning calls at all hours to meet my requirements. We were working within a very short window of time but she still managed to get us an excellent price, the shipment arrived in plenty of time, she worked with other suppliers to acquire delivery details, she followed up to ensure receipt and kept me in the loop during all of this. The end result was excellent. This year when faced with a decision of who to use to produce our lanyards for an even larger show, I would not have considered using anyone else. The proof arrived quickly and like last year, looked perfect. I will definitely use Signs of the Times Consulting for my future trade show needs. I do think she is exceptional."
General Manager Global Tradeshows
Global Experiential Marketing